Facebook is an emerging marketplace for the advertiser with a potential audience of 2 billion around the globe. Marketers now days are focusing on this platform as they think that it can give the highest lead generation that is preferred for their ad campaigns and in turn award them with the massive number of real facebook likes and followers.
The latest conversion rates across the Facebook for the ad sets are making the market fascinating enough for the marketers to invest an amount and get a guaranteed return on investment.
When it comes to Facebook marketing, the main thing that carries the concern of marketers is the Facebook ad conversion rate.
All this ends up with the conversion of the prospects into loyal customers that would be again for the business on Facebook. Hence, the average conversion rate for various ads in industries across Facebook in their ad campaigns is 9.21%.
Now the question is what else the marketers can do for improving these figures for making their ad copy and campaign to give them the maximum output in terms of profit. Facebook brings in an outstanding tool/feature i.e. messenger where people communicate and know it is allowing the advertisers to take over the feature and go on with the new trendsetter marketing plan i.e. messenger marketing. Now they can directly interact with the customers without redirecting them to the respective websites. All they have to do is to use the option of the messenger as a destination and set the particular call to actions in the ads. They help your business by improving your conversion rates. The chatbots save the time of customers and enhance the quick conversion. The greeting messages, up to date information and quick communication made make the customers to interact with high-end comfort and ends up in conversion.
Chatbots Improving Business across Facebook:
In 2018, chatbots are the smartest and suitable way to interact with the customers and provide them with information in no time. They help your business by improving your conversion rates.
- Chatbots are now replacing shopping carts as one of the main reasons that customers leave a shopping cart is because the steps are intensive and long to create an order. A recent study indicates that 23% of the customers will abandon shopping carts because they have to create a new user account. The chatbots save the time of customers and enhance the quick conversion.
- Customers nowadays are getting smarter and tougher, they require a 24/7 service. Also, 75% of the customers think that it is too difficult to reach a live agent. Chatbots not only interact with your customers but also learn about their behaviours. They suggest similar products according to their purchase and also encourages cross-sell through the suggestion of other items. Chatbots are both conversational and persuasive.
- OHRA Direct created a conversational pro-active chatbot that pops-up on relevant pages and they recorded a 35% to 100% increase in the conversion rate.
- The leads gathered by the chatbots are qualified i.e. SQL’s that are fully nurtured by the chatbot system with the appropriate information regarding the brand and product. This phenomenon, in turn, increases the conversion rate and earns a profit for the business.
Let the chatbots to take over the ad campaign and leave the rest to this high-end technology. You just have to enjoy the number of qualified leads coming in.